Facebook promotes VP of product growth Alex Schultz to new CMO


alex schultz facebook
Alex Schultz, Facebook’s new chief marketing officer.

  • Facebook announced Tuesday it had named Alex Schultz, its VP of product growth, as its new chief marketing officer.
  • Schultz takes over the role after Antonio Lucio stepped down last month from his role leading Facebook’s global marketing team after less than two years on the job.
  • Schultz is one of Facebook’s longest-serving employees, having worked at the company since November 2007, and was appointed in 2014 to the VP role. He’s also openly gay, and has acted as the executive sponsor for Facebook’s LGBTQ affinity group for employees.
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Facebook has named a founding member of its growth team as its new chief marketing officer.

Alex Schultz, one of Facebook’s longest-serving employees and the company’s current VP of product growth, has been named Facebook’s new CMO effective immediately, the company announced Monday. Schultz fills a vacancy left by Antonio Lucio, who said he was stepping down last month after less than two years working at Facebook.

As he takes over as CMO, Schultz will continue in his role as vice president of growth marketing, analytics and internationalization, Facebook said. Schultz has held this VP role since 2014.

Schultz’s predecessor officially left his role September 18. At the time of his resignation announcement, Lucio attributed his departure to a personal decision of wanting to “play a more active part in accelerating change” as the country and the advertising industry face a reckoning on issues of diversity, inclusion, and equity.

In a Facebook post announcing the role change, Schultz said he was “super proud” to take the role of CMO, and credited Lucio for the “strategic impact” he made on Facebook’s branding.

“Gracias, Antonio for being a great friend, colleague, creative leader and voice of experience and wisdom for this company,” Schultz said in the post on Monday. “I believe social media is a force for good in the world and am proud of the work we’re doing to make it even more so.”

Schultz is openly gay, and was an early member of Facebook’s resource group for LGBTQ employees. In his post Monday, Schultz said Facebook was “the first place I have felt truly safe to be gay and be open about it.”

Schultz joined Facebook in November 2007 when the company was still young as a founding member of the growth team dedicated to scaling up the platform’s user base. Facebook and its family of apps (including Messenger, Instagram, and WhatsApp) now have more than three billion active users worldwide.

Schultz will likely report to Chris Cox, Facebook’s chief product officer who just recently returned to Facebook’s leadership team after previously leaving the company in March 2019 because of “artistic differences” with CEO Mark Zuckerberg. 

As CMO, Lucio immediately dealt with the onslaught of negative press and fallout from the Cambridge Analytica scandal, which revealed the company’s mishandling of data from over 50 million users. He led Facebook through a multipronged advertising blitz to rebuild consumer trust after a spate of controversies regarding privacy and misinformation on the platform, launching a corporate rebrand and multiple campaigns and leading the company through its first-ever Super Bowl ad.



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